BEST RESULTS FOR INTERNAL CAMPAIGN
On this project, I had the privilege of collaborating with an exceptional copywriter. Together, we sliced through the corporate jargon, questioned the brief, and delved into the minds of thousands of Sage colleagues.
Our objective was clear: we aimed to encourage everyone, not just the high earners, to sign up. And guess what? We didn't just meet our goal; we surpassed it, achieving the best results in Sage's 25-year history. Our efforts even earned us a distinction in the prestigious global Telly Awards.
My role in this project encompassed ideation, storyboarding, crafting a series of tantalizing teaser videos leading up to the sign-up week, developing an informative explainer video, designing digital banners, GIFs, email graphics, wireframes for the micro-site, and creating striking visuals for printed posters. It was an incredible journey, and I'm proud of the remarkable outcomes we achieved together.
See the above mockups using preview renders
Although we explored filming and photographing the scenes using motorized Edelkrone rigging in a studio, we felt that a CGI approach would be faster, cheaper, and more flexible. Which was then easily optimized and deployed for each channel and media type.
The exception to the rule was the explainer video, which was produced to confirm with of our new illustration style.
