INDESIGN IS JUST FOR BORING PDF'S...RIGHT?
Creating interactive micro-animations, interactive infographics, and embedded non-linear narratives is becoming increasingly popular and powerful. These approaches offer audiences a more personalised experience and provide valuable metrics for marketing teams.
However, utilising solutions like Cero.com can be prohibitively expensive. In this particular case, we chose to leverage the tools already at our disposal.
Luckily, InDesign has the capability to publish interactive ebooks (epub) online, which can then be seamlessly embedded into a website or even an intranet.
"But wait," I hear you say, "InDesign isn't suitable for animation." Fortunately, we found a workaround. By creating pre-rendered sequences using Cinema 4D and After Effects, and combining them with InDesign's limited animation capabilities, we achieved impressive results. Although this process was labour-intensive, the outcomes were outstanding - we developed a series of 2D platform-game-like experiences demonstrating how to level up.
Feel free to reach out if you have any more questions or need further assistance! We're here to help.
After the big rebrand, this approach was used again to create a new interactive experience, although this time less game-like
