Typically, as an art director, I tend to land the more technically challenging briefs or those tasks where we need to establish creative processes, whether it's a design system or a pipeline.

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However, this doesn't mean that I don't love co-creating a brand from the ground up or experimenting with logo development. On this page, I have showcased some examples from my larger portfolio of content that I have collaborated on or created independently.

Personally, I am a strong advocate for working as part of a diverse team to gain unique perspectives - The best content emerges from understanding contrasting views, though this should not be confused with design by committee and compromise, which often leads to the opposite result.